KSA Special Ranking

In order to meet the expectations of the advertising professionals from the KSA, 2C Associés have decided to create a national ranking dedicated to the Kingdom of Saudi Arabia.

Each national ranking is open to all advertising agencies and production companies from the KSA.
The ranking will be made of the marks given by the Jury to all the entries registered in the MENA Cristal Awards.
For KSA, the ranking extracted from the MENA Jury long list will be pondered by an online Jury made of national agencies, that have a better cultural understanding of the local creative work.
Agencies who registered at least 3 entries in the MENA Cristal Awards will be able to appoint one representative to vote online for each local creative work with a mark ranging from 1 to 10.
Therefore and concerning the KSA ranking, 50 % of the final ranking will be coming from the vote of the MENA Cristal Jury and the other 50% from the marks given by the online jury* ( made of local agencies only).
The national ranking is an opportunity for national agencies in KSA to view the best creative works in each country and to put forward the cultural specificities of the local advertising work.
The KSA online voting will take place in the middle of January 2009. Agencies who have registered at least 3 works will be contacted by the end of December to choose one representative to become an online jury member.

The rankings will be presented during the MENA Cristal Awards as a special showcase conference for each country from 26 to 30 January 2009 in Mzaar (Lebanon).
- The KSA special ranking showcase will be presented on Wednesday 28 January 2009.

*The votes of the online jury will represent 50% of the total vote only if the total number of online voters is equal or superior to 15 agency representatives. Otherwise, the online vote will be a pondered vote according to the number of online-voters compared to the MENA Jury members.

Contact: sanaa.chihal@2c-associes.com
+33 1 47 72 14 23

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