7th Edition / 2012 - Conferences

TIME FOR A NEW EXPANSION
"How to sustain growth and manage recession within the communication industry?"

Contact : lara.krumholz@cristalfestival.com / T: +33 1 47 72 14 21

+ Discover the full program

Tuesday 21 February 2012
10.00 AM / 12.30 PM Intercontinental Lobby	Welcome of the delegates
11.00 AM Auditorium	Yahoo! Conference
1.00 / 2.30 PM Intercontinental Restaurant	Official Lunch
2.00 PM Auditorium	The merge of the PR and digital
3.30 PM	Death of the Target Audience Roy HADDAD, CEO, JWT MENA
4.30 PM	Digital & Content Filip JABBOUR, CEO, Starcom MediaVest Group MENA Hossam EL SOKKARI, Head of Audience, Yahoo! Middle East Ari KESISOGLU, Regional Director MENA, Google
5.30 PM Awards Ceremony Room	KEYNOTE CONFERENCE: WIKIPEDIA Jimmy WALES, Founder & Internet Entrepreneur, Wikipedia He has been nominated as one of the top 100 influencial personalities in the world by TIME Magazine Sponsored by
7.00 PM Intercontinental Lobby	Official Networking Cocktail
8.00 PM Montagnou Restaurant	Official Dinner Offered by

Wednesday 22 February 2012
10.00 AM Auditorium	How digital, in an uncertain economic climate, can be a great source of growth for brands, agencies and media? Moderator: Yasser ACCAOUI, Editor in Chief, Executive Magazine Gilles BABINET, French National Council for Digital
11.00 AM Auditorium	Mobile: what are the futures developments in the region? Hassan KABBANI, Chairman Advisor & Board Member, Oger Telecom Joseph GED, CEO, Wataniya Florian GMEINWIESER, Head of Mobile, Plan.net Group Expected: Mobinil, Turkcell, du, Alpha
12.00 AM Auditorium	PR & Advertising: complementary or contradictory? Majdi Al AYED, Vice-President, Network Affairs & Managing Director UAE, TRACCS
1.00 PM Intercontinental Restaurant	Official Lunch Offered by
3.00 PM Auditorium	Grammar of Ornament Dan FUNDERBURGH, International Artist & Designer Invited by
4.00 PM Auditorium	Keynote Conference New Media Fernanda ROMANO, Former Global Creative Director Digital & Experiential, Euro RSCG Worldwide
5.00 PM Auditorium	"The New Brand Content Era: from Media Value to Brand Value" Mark WAUGH, Global Managing Director, Newcast at ZenithOptimedia Ana VOGRIC, General Director, The Hours Delphine EDDE, Founder, Diwanee
7.00 PM Intercontinental Lobby	Official Networking Cocktail Offered by
8.00 PM Awards Ceremony Room	AWARDS CEREMONY Cyber & Mobile, Promo & Direct, Media and Production Introduction by Christian CAPPE, Presented by Jenny HAMMOND
10.00 PM La Fondue Restaurant	Official Dinner Offered by

Thursday 23 February 2012
10.00 AM Auditorium	Cristal Club Session 10.00 AM // Presentation of the 2011 Cristal Clubs actions Christian CAPPE, CEO, Cristal Festival Network 10.15 AM // Production Cristal Club conference Expected International Speaker: Pierre MARCUS, President, WAM (Publicis group) 11.15 AM // Presention of the Young Cristal Award & the Arabic Culture Cristal by the Creative Club Beirut
12.00 AM Auditorium	"A bet for a National Conscience" Farid CHEHAB, Honorary Chairman & Advisor to the board, Leo Burnett MENA Author of "A Bet for a National Conscience"
1.00 PM Intercontinental Restaurant	Official Lunch offered by Farid Chehab, author of "A Bet for a National Conscience"
2.45 PM	Gunn Report: Presentation of the best international campaigns! Emma WILKIE, General Director, Gunn Report
3.30 PM	Yahoo! Maktoob conference Ahmed NASSEF, Vice-President & Managing Director, Yahoo! Maktoob Middle East
4.15 PM	International Creative Showcase: what is a good idea? Leading creative people and jury members will present their 5 favorite campaigns and how they think to create "the best idea"! Jan LEUBE, Chief Creative Officer, Young & Rubicam Germany Ben DU PLESSIS, Chief Creative Officer, JWT South Africa Paulo AREAS, Executive Creative Director, Lola Madrid
7.00 PM Intercontinental Lobby	Official Networking Cocktail Offered by
8.30 PM Awards Ceremony Room	CLOSING GALA DINNER & AWARDS CEREMONY Film, Print, Outdoor, Radio, Integrated, Corporate & PR Presented by Jenny HAMMOND With the presence of Chris THOMAS, President of the Jury Reward of the Media Businessman of the Year Tribute Reward of the Advertisers Grand Cristal & Arabic Culture Cristal
11.00 PM Montagnou Restaurant	OFFICIAL PARTY