7th Edition / 2012 - Conferences

TIME FOR A NEW EXPANSION
"How to sustain growth and manage recession within the communication industry?"

Contact : lara.krumholz@cristalfestival.com / T: +33 1 47 72 14 21

+ Discover the full program

Tuesday 21 February 2012
10.00 AM / 12.30 PM Intercontinental Lobby	Welcome of the delegates
12.00 AM / 1.00 PM	The Power of Relevance. It's Time to get Personal. Michael W. BEVANS, Sr. Director, Product Management - Head of Advertiser & Publisher Solutions, EMEA - Yahoo!
1.00 / 2.30 PM Intercontinental Restaurant	Official Lunch Courtesy of
2.30 PM Auditorium	PR & Advertising: complementary or contradictory? Moderator: Yasser AKKAOUI, Editor in Chief - Executive Magazine Majdi AL AYED, Vice-President - Network Affairs & Managing Director UAE - TRACCS
3.30 PM	Death of the Target Audience Roy HADDAD, CEO - JWT MEA
4.30 PM	Content has become accessible, democratized, and fluid. Will this result in TV going to the web or web going to TV? Moderator: Filip JABBOUR, CEO - Starcom MediaVest Group MENA Tarek DAOUK, Chief Innovation & Integration Officer - Starcom MediaVest group MENA Hossam EL SOKKARI, Head of Audience - Yahoo! Middle East Ari KESISOGLU, Regional Director MENA - Google
5.30 PM Awards Ceremony Room	Keynote Conference: WIKIPEDIA Jimmy WALES, Founder & Internet Entrepreneur - Wikipedia He has been nominated as one of the top 100 influencial personalities in the world by TIME Magazine Q&A session held by Julien HAWARI, Co-CEO - Mediaquest Sponsored by
7.00 PM Intercontinental Lobby	Official Networking Cocktail
8.00 PM Montagnou Restaurant	Official Dinner Courtesy of

Wednesday 22 February 2012
10.00 AM Auditorium	Production Cristal Club Conference Pierre MARCUS, President - WAM (Publicis Group) Introduction and Q&A session by the Production Cristal Club members
11.15 AM Auditorium	Lebanon, the destination for production Presented by Rafic TAMBA, President - Association of Lebanese Commercial Producers (ALCP) & CEO - VIP Films
12.00 AM Auditorium	Mobile: what are the futures developments in the region? Moderator: Andre POPOV, Partner - Peppers & Rogers Group Joseph GED, CEO - Wataniya Florian GMEINWIESER, Head of Mobile - Plan.net Group Andy ABBAR, Sr. Director & Head Product Management MENA - Yahoo! Maktoob
1.00 PM Intercontinental Restaurant	Official Lunch Courtesy of
3.00 PM Auditorium	Grammar of Ornament Dan FUNDERBURGH, International Artist & Designer Invited by
4.00 PM Auditorium	Keynote Conference New Media Introduced by the Women Cristal Academy Middle East Committee Fernanda ROMANO, Former Global Creative Director Digital & Experiental - Euro RSCG Worldwide
5.00 PM Auditorium	How digital, in an uncertain economic climate, can be a great source of growth for brands, agencies and media? Moderator: Yasser AKKAOUI, Editor in Chief - Executive Magazine Gilles BABINET, President - French National Council for Digital Arielle STEINMANN, Marketing Director & e-business - Cortal Consors / BNP Paribas Nick MOTT, Head of Sales UAE - Yahoo! Maktoob Yousef TUQAN TUQAN, CEO - Flip Media Rayan KARAKY, Managing Director - Vivaki Nerve Center MENA
6.30 PM Intercontinental Lobby	Official Networking Cocktail Courtesy of
8.00 PM Awards Ceremony Room	Awards Ceremony Cyber & Mobile, Promo & Direct, Media, Production, Young Directors Forum & Young Cristal competition
10.00 PM La Fondue Restaurant	Official Dinner Courtesy of

Thursday 23 February 2012
10.00 AM Auditorium	Cristal Club Session 10.00 AM // Presentation of the 2011 Cristal Clubs actions Christian CAPPE, CEO - Cristal Festival Network 10.15 AM // Presention of the Young Cristal Award & the Arabic Culture Cristal by the Creative Club Beirut
11.00 AM Auditorium	Gunn Report: Presentation of the best international campaigns! Emma WILKIE, General Director - Gunn Report
12.00 AM Auditorium	"A bet for a National Conscience" Farid CHEHAB, Honorary Chairman & Advisor to the Board - Leo Burnett MENA Author of "A Bet for a National Conscience"
1.00 PM Intercontinental Restaurant	Official Lunch Courtesy of Farid Chehab, author of "A Bet for a National Conscience"
2.30 PM Auditorium	Sociability: the ability to make people more valuable to brands through social media Tim WALMSLEY, Regional Managing Director - Impact Porter Novelli
3.30 PM	The rise of multiple screen usage in MENA and what it means for brands Ahmed NASSEF, Vice-President & Managing Director - Yahoo! Maktoob Middle East
4.30 PM	International Creative Showcase: what is a good idea? Leading creative people and jury members will present their 5 favorite campaigns and how they think to create "the best idea"! Jan LEUBE, Chief Creative Officer - Young & Rubicam Germany Ben DU PLESSIS, Chief Creative Officer - JWT South Africa Paulo AREAS, Executive Creative Director - Lola Madrid
5.30 PM	"The Genius Loci in Asia" - Insights on Asian creative showcases that best capture local culture Jimmy LAM, President - Asia Pacific ADFEST
7.00 PM Intercontinental Lobby	Official Networking Cocktail Courtesy of
8.30 PM Awards Ceremony Room	Closing Gala Dinner & Awards Ceremony Film, Print, Outdoor, Radio, Integrated, Corporate & PR Presented by Jenny HAMMOND With the presence of Chris THOMAS, President of the Jury Reward of the Media Businessman of the Year Tribute Reward of the Advertisers Grand Cristal & Arabic Culture Cristal
11.00 PM Montagnou Restaurant	Official Closing Party (Drinks tickets to be purchased at Montagnou entrance starting 10.30 PM) Courtesy of